Turbocharging Financial Inclusion with AI-Driven Hyperpersonalization
Nearly half of all Filipinos don’t use a bank—but now GCash is transforming their financial journeys.
GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily to millions of GCash users, generating ten times higher revenue than GCash’s legacy CRM program.
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Anthony Oundjian, Tarandeep Singh, Ignacio Hafner, Alfonso Abella, Julian Cua, Patrick Mueller, and Joerg Schneider
Meet BCG X
BCG X—the tech build and design unit of BCG—disrupts the present and creates the future by building bold new tech products, services, and businesses.
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Leading the Way on Circularity
Higher expectations on sustainability is demanding industries to follow a circular economy.Read More -
Distilling Lessons in Digital Sales and Marketing
Learn how BCG and BCG X work with clients to ramp their digital sales and marketing by implementing digital programs that build capabilities and more.Read More -
Tackling Changing Customer Demands with Digital Transformation
Learn how BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.Read More -
Harnessing AI to Build a Digital-Native Perfumery House
Scentmate breaks into new markets for Firmenich by using digital technologies, including AI. Learn how BCG X helped Firmenich perform like a digital native.Read More -
Greener Supply Chains—Verified by AI and Blockchain
BCG X partnered with the World Wide Fund for Nature (WWF) to launch OpenSC—verifying low-carbon and sustainable food production at source.Read More -
Building an Ecosystem that Grows Farmers’ Incomes by 25%
Read how BCG X developed a new profit-for-purpose agtech venture designed to transform livelihoods for smallholder farmers.Read More -
Powering Personalization in Telecom with an AI-Driven Transformation
BCG X helped accelerate a telco’s AI-powered marketing transformation to deliver the right offer at the right time, across all channels. Read more.Read More -
Unlocking Access to Geospatial Data with Machine Learning and AI
Learn how BCG X partnered with Airbus to develop an open marketplace for satellite imagery and processing algorithms.Read More
